Privacy Policy

Effective Date: 2020
Last Updated: 09 2025

Introduction

Verity Makeup ("we," "our," or "us") operates veritymakeup.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

Information You Provide

  • Contact information (name, email address) when you subscribe to our newsletter or contact us

  • Comments and feedback you submit on our website

  • Any information you provide when participating in surveys or promotions

Information Automatically Collected

  • Log Data: IP address, browser type, operating system, pages visited, and time spent on pages

  • Cookies and Tracking Technologies: We use cookies to enhance your browsing experience and analyze website traffic

  • Analytics Data: Website usage statistics through Google Analytics or similar services

How We Use Your Information

We use the information we collect to:

  • Provide and maintain our website

  • Send newsletters and updates (with your consent)

  • Respond to your comments and inquiries

  • Improve our website content and user experience

  • Analyze website traffic and usage patterns

  • Comply with legal obligations

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party services (email marketing platforms, web hosting, analytics)

  • Legal Requirements: When required by law or to protect our rights

  • Business Transfers: In connection with a merger, sale, or transfer of assets

Third-Party Services

Our website may use third-party services including:

  • Google Analytics: For website analytics (Google's Privacy Policy)

  • Email Marketing Platforms: For newsletter delivery (e.g., Mailchimp, ConvertKit)

  • Social Media Plugins: For sharing content on social platforms

  • Advertising Networks: For displaying relevant advertisements

Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Remember your preferences

  • Analyze website traffic

  • Provide personalized content

  • Enable social media features

You can control cookie settings through your browser preferences.

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Delete your personal information

  • Object to processing

  • Withdraw consent

  • Data portability